For homeowners selling
Show buyers the finished home — and sell for what it's worth.
We show your home finished with AI staging — labeled a concept — on a marketplace built specifically for fixer-uppers, where it shows up as a desirable project, not a discount. List it free and run it yourself, or let Signature handle the whole sale and earn only when you close.
Free to list yourself, your way · or switch to Signature and we become your broker, running the whole sale and earning only when you close.
Renovation concept — not current condition
As listedSelling a place that needs work? Buyers can't picture it finished
A dated or unfinished property scares buyers off — or invites lowball offers — because they can't see past the to-do list. The value they can't imagine is value you don't get paid for.
Show them the finished home.
ReformAI's AI staging renders your space renovated — labeled as the concept, not a trick — so buyers see the upside and pay for it. You sell the potential, not the problems.
Generic listings bring tire-kickers
Post on a generic portal and you get no-shows, lookers, and weekends lost to people who were never serious — while the right buyer never finds you.
Meet buyers who are actually ready.
With Signature, ReformAI qualifies buyers before showings and coordinates every viewing — so your time goes to real offers, not browsers. And renovation-minded buyers are here specifically for properties with potential.
Selling means doing it all, or handing over the keys blind
Either you handle everything yourself — photos, inquiries, scheduling, every showing — or you sign with an agent and lose the thread on what's happening and what your home is worth.
Keep control or hand it off — on clear terms.
List free and run it yourself, or upgrade to Signature: we do the photography, staging, promotion, buyer qualification, and viewings, on a broker's agreement you see in full before you commit. You always know the deal.
List it as it is, or sell the potential — either way, a listing built to sell.
AI staging that sells the upside
Got a property that needs work? Professional AI-enhanced visuals show buyers it renovated — clearly labeled as the concept, not the current state. The finished home they'd otherwise have to imagine, made visible.
Free listing in minutes
Put any property on the ReformAI marketplace at no cost: photos, details, and buyer inquiries straight to you. The starting point.
A marketplace built for fixer-uppers
ReformAI is a marketplace built specifically for properties that need work — so your fixer-upper shows up as a desirable project, not a discount. And since starting is free and non-exclusive, you lose nothing by listing here too.
The Signature Package
Hand the whole sale to us: professional photography, AI staging, priority placement, and a feature in the ReformAI buyer newsletter.
Buyers qualified for your property
With Signature, we qualify buyers before showings and coordinate every viewing — and they come from a pool that wanted a renovation project in the first place, so “qualified” also means “actually wants yours.”
We earn only when you sell
Signature runs on a broker's agreement: ReformAI takes a share of the commission only when your property closes. No upfront fee for our work.
Most sellers do it all alone, or hand it to an agent and hope. There's a better option — and a free one to start.
Your listing
- The usual portal or agent
- Your own phone photos
- ReformAI — Free
- A real listing page on the marketplace
- ReformAI — Signature
- Pro photography + AI staging that shows it finished
The buyers
- The usual portal or agent
- Whoever happens to scroll past
- ReformAI — Free
- A marketplace built for fixer-uppers (free and non-exclusive)
- ReformAI — Signature
- Qualified before a single showing — from that same renovation-minded pool
Who does the work
- The usual portal or agent
- You — or an agent you can't really see
- ReformAI — Free
- You run it — inquiries, viewings, the sale
- ReformAI — Signature
- We become your broker and run it: promotion, scheduling, viewings, through close
What it costs
- The usual portal or agent
- An agent's full commission, terms you don't set
- ReformAI — Free
- Free — we take no cut of your sale
- ReformAI — Signature
- Our commission — shown in full before you list, paid only when you sell
Two honest ways to sell, and you choose. Run it yourself for free, or hand the whole sale to Signature — done for you, and we earn only when you close. Start free today; go Signature whenever you're ready.
From listing to closing, handled — in three steps.
- 1
List your property.
Free, in minutes — photos, details, and you're on the marketplace.
- 2
Go Signature.
Our team photographs your property and AI-stages it — the renovated concept, clearly labeled — then features it across our channels and buyer newsletter.
- 3
Meet qualified buyers.
We qualify buyers before showings and coordinate the viewings for you — and stay in it, on a broker's agreement, through close.
Here's the exact before/after a buyer sees. Judge the staging yourself.
As listedRenovation concept — not current conditionThe listingReformAI is built as a marketplace for renovation properties — buyers come looking specifically for homes with potential, not scrolling past them on a generic portal. List yours where that audience already is.
Clear terms, agreed before you list.
The free listing is yours to run — your photos, your inquiries, your viewings. On the free tier you're your own seller: you coordinate everything, and ReformAI takes no cut of your sale. Choose Signature and ReformAI becomes your broker — we take the work off your hands: professional photos, AI staging (always labeled as the renovated concept, never passed off as the current state), promotion, buyer qualification, and coordinated viewings, all the way through close.
You see the full terms — including our commission — in the broker's agreement before your property ever goes live, and we earn it only when your property sells. You pay us nothing until then — so we only make money when you do.
- Free listing, no catch
- On the free tier we take no commission
- Signature terms in full before you list
- We earn only when you sell
- Staging always labeled as the renovated concept
See your home renovated — free.
Start with a free AI staging and a free listing. When you're ready to sell, Signature runs the whole sale and earns only when you close.
Free to start · switch to Signature anytime.